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Facebook Ads Specialist

This skills assessment helps you evaluate candidates' skills, including Facebook Ads management, Analytics and CRO, for the Facebook Ad Manager position.
Facebook Ads
Analytics
General Marketing
CRO
15
min
4
skills
Standard
difficulty
Smart test
Every test has unique questions pulled from our library

About the Facebook Ads Specialist skills assessment

Deep-dive into candidates' experience working with Meta advertising platform with this template. Our expert-created screening assessment will help employers to assess candidates' ability to:
  • work with Meta Ad Management platform
  • understand key digital marketing concepts and definitions
  • set up relevant campaign targeting criteria
  • choose appropriate bidding strategy depending on the objectives
  • create and execute effective CRO strategies, including A/B testing
  • track KPIs to monitor and optimize campaign performance
  • collaborate with stakeholders to improve on-site conversion rates

See Sample questions
See Sample questions

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